s
THE DENIM GUIDE

THE DENIM GUIDE

Denim is a maternity must-have but what style should you choose? Here’s how to find the perfect look for you…

IT’S IN THE JEANS

Once you pull on a pair of maternity jeans, you’ll wonder what you did without them. Just like your your regular jeans, only comfier, they’ll undoubtedly be on high-rotation in your expectant wardrobe. Invest early to maximise their wear.

CTA

THE STYLES:

You don’t have to give up your favourite jeans when expecting. Denim designers have translated their must-have styles for expecting – just take your pick…

Straight

The classic straight-leg silhouette has made a major fashion comeback. The cut of the moment, team with a feminine blouse for boy meets girl appeal.

shop ow

 

Skinny

Slimline trousers will always be a style classic and even more so during pregnancy when the tapered shape balances out your upper half. How to wear it now? With a chunky, oversized knit.

shop ow

Flare

Flattering and cool, the new flared crop denim will give your expectant look a stylish kick. Give it a glamorous spin and match it with a tuxedo-style shirt and sleek double-breasted blazer.

shop ow

Statement

Coated, velvet, two-tone… instantly amplify your look with striking maternity jeans. Pair with pieces that are as equally eye-catching for a high-impact look with minimum effort.

shop ow

 

NEED TO KNOW

Maternity denim comes in two styles. Which woman are you – over-the-bump or under-the-bump?

90ea0c6e-6872-4ae7-968a-e3e1dbbc4a3f

It’s not just about maternity jeans. Look to denim shirts, dungarees and jackets to give your look relaxed edge – the ultra-comfy material is extra appealing during pregnancy.

DenimDays

CTA

Photos courtesy of Laure Heriard Dubreuil

top